401 Broadway
Designed by the renowned architecture firm Jardine, Hill & Murdock, 401 Broadway is an art deco, 27-story, commercial building located in New York's Tribeca neighborhood. The building's exterior features long vertical lines and motifs while it's lobby is reminiscent of a time where minimalism simply wasn't an option; It is tastefully ornamented with charming motifs that engulf the ceiling, ornate crown moulding and intricatly tiled floors. The elevator, always an extension of the lobby, was designed with materials like oxidized muntz, back painted glass and a architectural metal from Gagecast. The result is an ascension into the modern world while never forgetting the building architectural past.